Download Big Data Marketing: Engage Your Customers More Effectively by Lisa Arthur PDF

By Lisa Arthur

Leverage great info insights to enhance consumer studies and insure company success
Many of today's companies locate themselves stuck in a snarl of inner facts, paralyzed by means of inner silos, and executing antiquated advertising ways. consequently, shoppers are wasting persistence, shareholders are clamoring for progress and differentiation, and agents are left suffering to untangle the large mess. immense information advertising presents a strategic highway map for executives who are looking to transparent the chaos and begin using aggressive virtue and best line development. utilizing real-world examples, non-technical language, extra downloadable assets, and a hearty dose of humor, gigantic facts advertising can assist you find the therapy provided via data-driven marketing.

Explains how sellers can use facts to benefit what they should know
Details techniques to force advertising relevance and go back On advertising funding (ROMI)
Provides a five-step procedure within the trip to a extra data-driven advertising and marketing organization
Author Lisa Arthur, the executive advertising Officer for Teradata functions, the chief in built-in advertising and marketing software program, meets with millions of CMOs and advertising and marketing execs each year via public conversing and events
Big info advertising and marketing unearths styles on your customers' habit and confirmed how you can bring up buyer stories. Leverage those insights to insure your business's luck.

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Extra resources for Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Sample text

Why has marketing lost pace to these challenges? Because in many instances, marketers are unable to clear at least one (and usually more) of these six stubborn hurdles: l l l l l l Tactical (versus strategic) marketing Manual marketing management Silos of data and demand for real-time engagement Communicating the value of marketing Lack of talent/training Fragmented and often missing data Let’s discuss each of these hurdles so you can better understand why it’s so difficult for marketing to emerge from the Dark Ages.

Create a customer experience that’s unique to your brand. Be genuine. Be authentic. Respond to your customers’ wants and needs. Keep track of innovations by other companies, but don’t try to use every new engagement technique you see. Before you commit time and money to try a new tactic, analyze how your customers will experience it and whether your customers feel the interaction provides them something of value. Use big data insights to elevate the customer experience. Compile, integrate, and analyze data across all touchpoints.

1 depicts a simplistic view of the customer experience across an enterprise. Imagine the impact it has on loyalty, and ultimately brand value. How does your organization define the customer experience? I find that definitions of this term vary from company to company; most want to impart their own meaning to the phrase. 1 Loyalty cards Web Operations The Customer Experience Source: c Teradata/Aprimo 2011 Agent or Account MGR Sales 31 32 The Problem: How Did We Get Here? conscious and subconscious mind.

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